Web Business Analyst (H/F)

Within the E-Commerce department, reporting to the Traffic Acquisition and Web Analyst Manager, your key responsibilities are: Business performance analysis and reporting - Develop dashboards and tracking reports to measure websites performances and evaluate the impact of marketing and business initiatives. - Identify trends and opportunities in user experience and conversion and make recommendations to improve business results. - Ensure the accuracy of data in all generated reports, including daily reports sent by email via the Alphalyr solution - Collaborate with e-shop, CRM, and UX teams to develop data-driven strategies and action plans to improve user experience and drive sales growth. - Monitor market trends, technologies, and best practices to stay up-to-date on the latest developments in web analytics and business analytics. Tag Management & Data reliability : - Collect, consolidate and analyze data related to user experience on the company' websites using Piwik Pro Analytics tool. - Manage websites tag management - Ensure the accuracy of information deployed in the datalayer on all managed sites and ensure optimal management of deployed tags. Technical Performance - Page loading times : monitor our pages loading speed and web core vitals. Consent management - Collect, consolidate and analyze data related to user consent using Didomi solution. - Propose ways to improve interaction rate and consent rate following the implementation of AB tests. Customer Data Platform (CDP) management - Ensure the reliability of the Customer Data Platform and generated segments. - Propose and implement segments for CRM and acquisition. - Provide support to CRM and acquisition teams.

DIM FRANCE SAS

Expérience exigée 12 Mois